Down is Here // Online and In-store

CAMPAIGNS

With over 22 years of Research and Development behind them, it is only fitting that Huffer release their most comprehensive Outerwear range to date. Utilising functional outerwear design experience and an urban upbringing, Huffer have uniquely crafted a street aesthetic to their Down collections season-on-season since ‘97.

A highly anticipated range since the runway at NZ Fashion Week, Huffer bring back Classic Down and Street Down Jackets and Vests, with new technology like 2.5L ripstop entering the range, and improved functionality from significant investment in product development. New water-resistant coatings and technical, 7-layer Down Proof Chamber technology, along with the highest quality Down fill make for high performing, non-leaking, comfortable and ultra-toasty pieces - ready for all conditions. In a colour palette to stand the test of time, you’ll be stepping up in your classics, black and herringbone grey, as well bright red, navy, khaki, tan and khaki camo – a custom print fabric uniquely created from a topographic map of the Southern Alps.

Following the success of the 20th Anniversary D-97 Jacket, Huffer also delivers with the introduction of Huffer Super Down, the mother of all jackets. A culmination of 3 years plus of research & development. Arriving in February, these jackets are strong on street appeal & urban aesthetic, with game changer functionality and practicality to enhance the lifestyle of each and every wearer. Throwing down some serious cred, Super Down is a fully waterproof, seam-sealed Down jacket with 100% Goose down and available in extensive colourways for the season. The Super Down outer shell is an investment in the highest quality jacket in the game - to keep you warm, fly and now also dry.

A new addition to the Outerwear collection are Insulated Loft Jackets and Vests. These street inspired pieces feature insulation wadding made from 60% post-consumer recycled content, catering to all wearers.

The success of Huffer's Down story doesn’t stop there, having met RDS (Responsible Down Standards) requirements for all down/feather products produced, Huffer can now offer customers Down garments they will not only love but can wear with confidence, knowing they have been made in accordance with international standards.

It’s easy to get carried away on the vast technical aspects of this range but in true Huffer style these are under the radar, and a strong quintessentially street campaign from the heart of NYC lets the Down range speak for itself. The capture of Huffer Down 2019 coincided with the first snowfall of the season in downtown NYC. Long hours, short days in the vast metropolitan wilderness. Bright reds and moody navy against the natural beauty and raw energy of the endless city scape.

Big plans, little time. Dry and fly in Huffer Down. 

Shop Huffer Down here

More From CAMPAIGNS

Down 2017

Down 2017

Read More
Autumn ’17 – Common Ground

Autumn ’17 – Common Ground

Read More