Huffer // New Season // Neon Nights

CAMPAIGNS

Bright lights fuel neon nights and Shinjuku comes alive once the worker bees leave the hive.

Get lost in fluorescent madness.  Kinetic energy fueled and cooled by crisp beer, karaoke and larger than life salarymen who become your best friend until they disappear forever.

 Huffer takes a trip to Shinjuku, Tokyo's mysterious madhouse.  Nothing is off the cards if you know how to play them.

 Chaos is the uniform, so ours features archival Huffer prints updated with a cutting edge.  Hiragana adorns our tees and colours burn from orange to the blackest blacks

From plane to train to the absolutely insane, expression is number one when you're having fun 'til the rising sun.

 

Huffer Autumn is giving the nod to prints of old, burnt out orange, contrasting black and street worthy camo. Aesthetics are clean with Huffer detail aplenty. Keeping it real with checks, stripes and denim.  Expect updated cuts on pants, crafted with care jackets and dresses fit for the streets.

In what may well be the epitome of true street style, this range was shot from the bright lights and neon nights of downtown Tokyo. Individuality at every turn, effortlessly leading the world in street style. ‘This place is truly leading the world in street style. It is here I get so much inspiration. In a place that used to follow trends rigorously, now it is a place of conscious confidence, and where trends are started. I’m super inspired right now!’ says Founder & Brand Director, Steve Dunstan. Keeping it local in a concrete jungle, Huffer cruises the streets, riding the Subway, sampling the bites and browsing the endless vendos. A chaotic and unlikely backdrop where Huffer stands tall, front and centre stage.

Embracing the city, having fun ‘til the rising Sun. This is Huffer Autumn 2019.

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